Power to the People!

I have recently seen with my own eyes an example of the power that users have over developers . . .

I have recently seen with my own eyes an example of the power that users have over developers.  My wife has a business that relies on a rather expensive computer-guided machine.  The software that controls this machine works well, but is complex and has limitations.  Users of this product are a vocal group with well-organized, active user-group and on-line forums.  They’re not afraid to share their opinions with the developer and have made numerous suggestions of what was needed to improve the product and bring it to a state-of-the-art design.

The developer listened, making users part of the design team.  As a result new software, not a minor upgrade or bug fix, but an entirely new version has been released, and it’s at zero cost to the users!  Why did the developer do this?  They wanted to hold on to existing customers and increase their market share.  They’re smart, they are a leader in this industry, and their customers are loyal and appreciative of this innovative approach. 

What does this have to do with Accounting Software?  Everything!  Developers can’t make money if they lose their customers to other accounting software providers.  Keeping competitors away can only be accomplished if you have a better product.  Sleazy sales gimmicks and creative pricing may work for the short term, but eventually customers become aware of the deficiencies and will find another provider of software they need and demand.

Users have the power to force developers to update software if they present their demands in a professional, unified, and organized manner.  If the developer doesn’t respond, find a better solution.  There must good accounting software out there.  Do your research!